The Palmstore Revolution:
Our Approach
Unleashing App Promotion’s Secret Weapon!
As mobile device usage continues to rise, the mobile marketing industry and app ecosystem have evolved significantly. By 2022, global smartphone users were projected to exceed 6.5 billion, with India alone seeing a dramatic increase from 404.1 million users in 2017 to an estimated 829 million in 2022 (Source: Cisco). This surge presents both opportunities and challenges for app developers to design, launch, and promote apps that cater to diverse user needs.
To engage smartphone users effectively, businesses leverage innovative marketing strategies and targeted advertising campaigns. Mobile marketers allocate budgets across various channels, including alternative app stores from OEMs like Infinix, Tecno, and Itel, driving app growth and staying competitive.
What We Offer
With nearly 4,000 apps added to the Google Play Store daily, app developers face significant challenges during the pre-launch and discovery phases. Marketers compete fiercely for visibility and engagement, making it tough for apps with limited budgets to stand out. To overcome this, mobile marketers are shifting from traditional and third-party advertising channels to innovative solutions like alternative app stores. These platforms offer a brand-safe, cost-effective, and fraud-free environment, targeting users with similar interests to boost app installs.
Palmstore supports this effort in Three key way:
Market presence
An increasing number of Android mobile OEMs infinix, tecno and itel, Asia’s smartphone industry with a huge market share. These devices are now being sold in every small to large electronics retail store and are advertised online and offline at a similar scale as the previous market leaders in Africa
Accessibility
Alternative app store offer not only the look & feel of a smartphone brand but also awaken an intrinsic feeling of loyalty and trust for users to engage with them. In addition, the simple steps of downloading applications from a smartphone’s app store make it effortless and uncomplicated for users to find relevant resources to fulfill their needs
Cost-effectiveness (lower CPI)
Unlike the cost models involved in third-party services running ads on Cost Per Click (CPC) pricing, mobile OEMs offer better ROI with the Cost Per Install (CPI) pricing model. Here, the advertiser pays the publisher every time users install the app, thus, proving to be more result-driven for apps in an effort to drive more installs than just clicks.
Mobile app marketing now prioritizes building loyal, relevant user bases over merely driving installs. Preloaded apps, once seen as unwanted, are now recognized as valuable tools for user engagement, especially when paired with personalized recommendations.
The key advantage of preloaded apps is convenience—users don’t need to search for them on app stores. For mobile marketers, preloaded apps offer an effective, exclusive, and direct way to promote apps via mobile OEMs. Being pre-installed ensures strong visibility, positioning the app as a “go-to” option for new users right from the start.
Ignite your brand App through Palmstore
Ready to revolutionize your App brand?
We are ready to help you scale your user acquisition and app marketing goals, are you?